What Are the Strongest Amazon Search Ranking Factors?

Notes: While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform, according to an analysis from Ripen eCommerce, which also found that products in the top 1% of sales rank appeared on average in 8.7 different search queries (compared to 2.2 queries for the average product). Interestingly, the study found that fulfillment had some correlation with search rankings, with products sold by Amazon and with Prime eligibility exhibiting a higher correlation than those fulfilled by third party merchants.

As always, the study cautions that correlation does not equal causation!

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